Upscale drink brands increase c-store presence

10/16/2013 | BevNet.com

Consumers are increasingly willing to move beyond CSDs and energy drinks to buy premium drinks, according to Adam Hertel, vice president of grocery and natural sales for ITO EN, which offers a line of ready-to-drink coffees and teas in c-stores. Upscale water brand VOSS has been sold in c-stores for about five years, marketing itself as an affordable luxury, and idea that CEO Jack Belsito said is beginning to catch on with more c-store consumers.

View Full Article in:

BevNet.com

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Purchasing Manager - Food and Beverage
The Culinary Institute of America - Greystone Campus
St. Helena, CA
General Manager
The Culinary Institute of America
San Antonio, TX
Assistant Restaurant Manager
The Culinary Institute of America
San Antonio, TX
Sous Chef
Swarthmore College
Swarthmore, PA
Lead Cook/Sous Chef
University of San Diego
San Diego, CA