Anthrax Fears Prompt Direct Marketers To Change Strategy

10/17/2001 | Washington Post, The · Wall Street Journal, The

U.S. companies who use the mail for direct marketing are re-evaluating their tactics in light of the current anthrax scare. Responses include beefing up security at printing plants, stamping the company name on envelopes and eliminating powders used to keep pages from sticking together.

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Washington Post, The · Wall Street Journal, The

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