Girl power behind Nor-Cal's Go Girl

10/17/2005 | American City Business Journals

Nor-Cal Beverage has purchased the rights in the U.S. and Asia for Go Girl, a carbonated, mildly caffeinated fruit-punch flavored energy drink that it will market exclusively to women. The bottler says it will market the beverage at hair and nail salons, coffee stores, hospital vending machines and female-only fitness centers.

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