Acxiom refines targeting

10/17/2007 | Wall Street Journal, The

Acxiom Corp. has unveiled a new service called Relevance-X that uses information from the company's extensive database of public records to trigger ads for users visiting partner Web sites. Acxiom matches user profiles gleaned from Web registration data with its existing system of demographic clusters to tailor ads. The service has drawn criticism from privacy advocates, but Acxiom representatives say the targeting is anonymous.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR