Playboy TV targets the YouTube generation

10/17/2007 | Multichannel News

Looking to capitalize on the success of short-form video platforms such as YouTube, Playboy TV has launched a three-hour, prime-time programming block made up of 10- to 15-minute snippets from the channel's most popular shows. "Playboy Prime" airs from 8 p.m. to 11 p.m. and is geared toward the 18- to 34-year-old male demographic.

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