Subaru hands creative keys to Carmichael Lynch

10/17/2007 | Advertising Age (tiered subscription model)

Omnicom Group's DDB Worldwide, New York, reportedly has lost Subaru of America's creative business to Interpublic Group's Carmichael Lynch, Minneapolis, without a review. The shift reportedly was initiated by Subaru CMO Tim Mahoney, who worked with Carmichael Lynch during his previous stint with Porsche Cars North America. Subaru also will drop Omnicom sibling Prometheus, New York, as its media buyer, according to this article.

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