Wunderman on Nationwide's side with direct-response effort

10/17/2007 | Adweek

WPP Group's Wunderman has crafted a print, TV and interactive direct-response campaign for Nationwide insurance that dovetails with the company's "Life comes at you fast" branding campaign from Interpublic Group's TM Advertising, Irving, Texas. The humorous Wunderman ads depict the mishaps the befall its customers, due to children's pranks.

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