Yahoo! adopts sharing strategy

10/17/2007 | Adweek

Yahoo! is hoping to differentiate itself from rivals Google, Microsoft and AOL through a series of deals with Web publishers like WebMD, Forbes.com, Cars.com and Ziff Davis Media that allow for cross-selling of ads. According to Todd Teresi, SVP of Yahoo!'s publisher's network, "The open approach is going to become a new paradigm of how partnerships are struck."

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