Tapping into the power of volunteers

10/17/2008 | Harvard Business Review online

Organizations that rely on volunteers are called charities, right? That's what Intuit founder Scott Cook thought. Then he broadened his horizons. This goes beyond Wikipedia, eBay, and Craigslist, he learned. Traditional companies like Honda, Procter & Gamble and Unilever have also learned the value of accepting unpaid, sometimes unwitting, contributions. Cook, at the end of this article, gives practical tips on how to get started, set boundaries and overcome your defensive instincts.

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