Domino's debuts Wisconsin 6 with new TV campaign

10/17/2010 | PizzaMarketplace.com

Domino's has launched a national ad campaign aimed at introducing the pizza chain's first new product of 2010 and offering consumers a glimpse at the origins of the company's food. The Wisconsin 6 pizza boasts six cheeses, and new TV spots launched last week feature some of the dairy farms that produce the ingredients. The campaign, which is part of a partnership with Dairy Management Inc., also includes an interactive site called "Behind the Pizza."

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