Andrew Mason says he set out to change the world, not create a $1 billion company. Mason founded a company called ThePoint in 2007 to help mobilize support for worthy causes. The idea was that people would pledge their support to a cause, but their credit cards would not be charged until there were enough sign-ups to make a real difference. A year later, Mason launched a blog called Groupon to help publicize ThePoint, only to realize that the tail was vigorously wagging the dog. As much as he loved the social vision of ThePoint, Mason says he had to recognize its inherent limitations.
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