Analysis: Impulse buying wanes at electronics retailers

10/17/2011 | Bloomberg

Consumers are doing more online research about the gadgets they want to buy, and if they purchase those products in a brick-and-mortar store, they are less likely to browse the retail shelves and buy other items on an impulse, according to industry observers. ShopperTrak reports that these "mission shoppers" are visiting fewer stores in search of specific products. "There's been a fundamental change in buying behavior," said Bill Martin, chief executive of ShopperTrak.

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