Boy band releases ode to Facebook

10/17/2011 | Advertising Age (tiered subscription model)

Boy band Heart2Heart released a single, the spectacularly awful "Facebook Official," in which the five would-be heartthrobs croon about the joys of changing their Facebook relationship status. "Heart2Heart is, quite simply, the new Rebecca 'Friday' Black -- except with a baked-in social-media twist, because instead of just musing about the joys of a particular day of the week, Heart2Heart dives deep into the nuances of human relationships as signified by the changing of one's relationship status on Facebook," Simon Dumenco writes.

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