Get your customers to love your company

10/17/2011 | Small Business Trends

Creating a positive experience for your customers is essential to keep them coming back. To see if you're on the right track, consider what your customers would say about your company and pay attention to the experiences they have at the beginning and ending of interactions with your business, writes Jeanne Bliss of CustomerBLISS. For example, a hospital improved its customers' experiences by adding valet parking and playing music in the lobby, she writes.

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