Lessons from Disney's social CRM strategy

10/17/2012 | B2C Marketing Insider

Disney is working to apply some social CRM principles to improve the guest experience at its resorts, and other businesses can learn from the company's example, writes Joshua Paul of Socious. "[C]ompanies have the opportunity to significantly increase sales and customer retention by using private online communities in conjunction with their CRM system to get actionable data about their target audiences," he writes.

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