MMA creates panel on standards, metrics for mobile video

10/17/2012 | MediaPost Communications

A review of standards with an eye toward developing best practices will be the focus for the Mobile Marketing Association's new mobile video committee. The panel will be looking into audience research and engagement measures such as click-thrus and time spent, among other topics. The committee will include representatives from Collective, comScore, Mindshare, Nielsen, Turner Broadcasting, Univision Interactive and Verizon Wireless, among other firms and will be led by Acta Consulting's Anne Schelle and AdColony's Will Kassoy.

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