Adap.tv acquisition leads AOL past Google in video ads

AOL now serves more online video ads than Google thanks to its $405 million purchase of the video ad exchange Adap.tv. AOL served 3.72 billion video ads and reached 50% of U.S. online video viewers in September, beating Google's 3.24 billion ads that met 36% of the population. Adap.tv accounted for 84% of the video ads AOL served and will have "a more complete presence of AOL inventory" next year, said Adap.tv CEO Amir Ashkenazi.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY