Analysis: The future of native ads is interactive

10/17/2013 | ClickZ

The next wave of native advertisement formats will likely include an interactive element to boost viewer engagement, writes Tessa Wegert. Digital media company StyleCaster, for example, recently released a tool that allows users to digitally "try on" makeup and clothing, a technology that could be integrated into ad units. "Because the technology is personalized and interactive, brands can promote engagement and generate the data they need to make a sale down the line. Consumers, meanwhile, get a valuable tool underwritten by a brand without the hard sell," Wegert writes.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY