Barbershop offers marketing insights

10/17/2013 | Small Business Trends

The Traville Barber Shop in Rockville, Md., offers a good look at some valuable marketing lessons. The shop provides extras such as a shoulder massage and warmed shaving cream. "There is always a way to provide something over and above to delight a customer. Remember, the chance of your next new customer coming from your existing customers is very high," writes Shashi Bellamkonda.

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