Droga5 to help MakerBot connect consumers, 3D printing

MakerBot, a 3D printing technology firm, has chosen Droga5 to lead its communications and advertising efforts as it seeks to get 3D printing in the hands of consumers. "They're looking at the innovative nature of their products, and they want their communications to be as compelling. They have a product to sell and numbers to hit," said Droga5 Vice Chairman Andrew Essex.

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