Employee training key to preventing social media meltdowns

10/17/2013 | QSR Magazine

Several viral social media posts have thrust quickserve employees into the spotlight after responding politely and compassionately to irate customers, highlighting the importance of adequate customer service training, Lauren Caggiano writes. "It used to be that a happy customer might tell two or three friends about a positive experience. Now, one tweet could reach 10,000 people," said Aaron Allen of global restaurant consulting firm Aaron Allen & Associates.

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