HP, partners to offer analytics tool for enterprise marketing

10/17/2013 | MediaPost Communications

Hewlett-Packard has launched the HP Digital Marketing Hub analytics tool that provides real-time analysis of data across platforms and media. The service comes from work with its marketing and SEO partners and uses HP's experience of creating similar systems for CRM and inventory control. "This is a complicated problem. It's about algorithms that can predict or pinpoint behavior," said Gabriele Di Piazza, vice president of marketing at HP Autonomy.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA