HP, partners to offer analytics tool for enterprise marketing

10/17/2013 | MediaPost Communications

Hewlett-Packard has launched the HP Digital Marketing Hub analytics tool that provides real-time analysis of data across platforms and media. The service comes from work with its marketing and SEO partners and uses HP's experience of creating similar systems for CRM and inventory control. "This is a complicated problem. It's about algorithms that can predict or pinpoint behavior," said Gabriele Di Piazza, vice president of marketing at HP Autonomy.

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