HP service focuses on easier data integration

10/17/2013 | CIO.com

Hewlett-Packard is touting its Digital Marketing Hub, which it says allows for easier data integration in customer-acquisition efforts by letting marketers view several segments simultaneously for better product strategy. "Most companies now have a whole assortment of in-house marketing technologies. We can work with the customers to integrate the data from all those systems to increase engagement with customers," HP's Randy Cairns says.

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