One-of-a-kind cocktails can lure hotel guests

10/17/2013 | Hotel Interactive

Hotels taking part in the resurgence of handcrafted cocktails should pick a handful of liquors -- perhaps ones that reflect the local culture -- and build off them. "Tequila has been strong during the last five years and the hottest thing right now is mezcal, which has its roots in tequila. They go hand in hand now and people have become educated enough and realize these spirits are not just about margaritas and shots," said Gaston Martinez, Milagro Brand Ambassador West and Portfolio Ambassador at William Grant & Sons. Cocktails should also be consistent regardless of the bartender on duty.

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