Publicis-Omnicom can't compete with data giants, WPP's Sorrell says

10/17/2013 | Business Insider

A merged Publicis Omnicom Group still won't be big enough to go head to head in a data battle with digital giants such as Facebook and Google, WPP chief Martin Sorrell said at the 4A's Data Summit on Wednesday. The lines between data competitors and agencies are blurring, "and that worries me because we're not great data engineers, historically, as an industry. We need to invest more in technology," Sorrell added.

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