Santander changes name of Sovereign Bank

10/17/2013 | American City Business Journals

Spain's Santander Group has formally changed the name of its U.S. retail branch, Sovereign Bank, to Santander Bank after having bought the bank four years ago. The bank plans in the next few weeks to debut a retail banking product that it hopes will draw new customers, and it will launch an advertising campaign promoting the new brand in its markets.

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