Sperry looks to establish "lifestyle brand" by adding apparel

10/17/2013 | Bloomberg Businessweek

Sperry Top-Sider owner Wolverine World Wide will try its hand at fashion with the launch of a nautical-inspired collection of yachting jackets, cargo pants, sweaters and other pieces. The company hopes diversifying into apparel will expand the brand without stepping on sales of its signature footwear and establish Sperry as a "lifestyle brand," Sperry President Craig Rheingold said.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Digital Marketing Manager, Analytics and Intelligence
The Home Depot
atlanta, Georgia
Vice President Customer Care / Sales and Service Operations
Saint Petersburg, Florida
Director Lifecycle Marketing
Saint Petersburg, Florida
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Accounting Manager
Bed Bath & Beyond Inc
Union, New Jersey