Sperry looks to establish "lifestyle brand" by adding apparel

10/17/2013 | Bloomberg Businessweek

Sperry Top-Sider owner Wolverine World Wide will try its hand at fashion with the launch of a nautical-inspired collection of yachting jackets, cargo pants, sweaters and other pieces. The company hopes diversifying into apparel will expand the brand without stepping on sales of its signature footwear and establish Sperry as a "lifestyle brand," Sperry President Craig Rheingold said.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Chief Information Officer
Total Wine & More
Potomac, Maryland
Human Resources Director, Distribution Services
Bed Bath & Beyond
Union, New Jersey
product guidance manager, Research & Development Sensory - Seattle, WA
Seattle, Washington
Retail Environmental Health and Safety Specialist
The Estee Lauder Companies
Production Coordinator
Tractor Supply Company
Brentwood, Tennessee