Study: Content marketing is toughest, best inbound tactic

10/17/2013 | eMarketer

Content marketing is viewed as the most troublesome and most effective piece of the inbound marketing puzzle by business-to-business and business-to-consumer marketers around the world, according to a study from Ascend2 and Research Underwriters. Automation often improves the strategic quality of inbound marketing, but only 16% of B2B companies make "extensive use" of it.

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