Study: Mothers more inclined to mobile shopping

10/17/2013 | MediaPost Communications

An increasing number of mothers are using retailers' mobile applications -- more than half now -- while their usage of apps for deal sites, price comparisons, coupons and bar-code scanning are declining, according to data from Research Now and parenting site BabyCenter.com. In another finding, nearly three-quarters of mothers say they visit retailer and shopping websites on their phones while 33% say they use their devices to help decide where to shop.

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