Toyota distributor uses Tumblr to rev up presence

10/17/2013 | MediaPost Communications

Southeast Toyota Distributors is launching a Tumblr campaign at UnexpectEverything.com, with hundreds of pieces of content created through partnerships with YouTube influencers, bloggers and photographers. The campaign includes a partnership with musician Tyler Ward, as well as a team of 15 regional social media influencers who will drive the 2014 Corolla for a week and post about the experience to their Facebook, Twitter and Tumblr accounts.

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