Westin focuses on wellness to retain customers

10/17/2013 | HotelNewsNow.com

Westin is leveraging wellness offerings to drive brand loyalty. Bob Jacobs, the vice president of brand management for Sheraton and Westin, said the company wants to make guests feel relaxed, healthy and comfortable. "It’s becoming increasingly important for people to want to have that kind of feeling of wellness while they’re on the road," he said.

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