Dick's pins hopes on "Apprentice" appearance

10/18/2005 | Pittsburgh Post-Gazette

Dick's Sporting Goods is scheduled to become the latest retailer to showcase its wares on NBC's "The Apprentice." The show, set to air Oct. 27, "has the potential to be the biggest [marketing] event that we've done," according to Jeff Hennion, Dick's SVP for marketing.

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Pittsburgh Post-Gazette

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