Nissan changes ad's music in response to complaints

10/18/2005 | Wall Street Journal, The

Nissan Motor reported receiving fewer than 10 complaints about an ad for its Titan trucks that incorporates the whistling theme from "The Bridge on the River Kwai," because of the tune's association with Japan's mistreatment of POWs during World War II. The ad, created by Omnicom Group agency TBWA\Chiat\Day, will continue to air with different music.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA