A-B inks deal with Jay-Z to promote, develop Bud Select brand

10/18/2006 | Adweek

Anheuser-Busch's new marketing deal with entrepreneur and hip-hop star Shawn "Jay-Z" Carter to promote Budweiser Select, is the first in which a celebrity will take an active role in brand development for the brewer. Spots include two versions of the video for Jay-Z's new single -- "Show Me What You Got" -- one using National Football League footage and the other a 60-second commercial for Bud Select featuring Jay-Z, as well as Nascar's Dale Earnhardt Jr. and the Indy Racing League's Danica Patrick.

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