A-B inks deal with Jay-Z to promote, develop Bud Select brand

10/18/2006 | Adweek

Anheuser-Busch's new marketing deal with entrepreneur and hip-hop star Shawn "Jay-Z" Carter to promote Budweiser Select, is the first in which a celebrity will take an active role in brand development for the brewer. Spots include two versions of the video for Jay-Z's new single -- "Show Me What You Got" -- one using National Football League footage and the other a 60-second commercial for Bud Select featuring Jay-Z, as well as Nascar's Dale Earnhardt Jr. and the Indy Racing League's Danica Patrick.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO