A-B inks deal with Jay-Z to promote, develop Bud Select brand

10/18/2006 | Adweek

Anheuser-Busch's new marketing deal with entrepreneur and hip-hop star Shawn "Jay-Z" Carter to promote Budweiser Select, is the first in which a celebrity will take an active role in brand development for the brewer. Spots include two versions of the video for Jay-Z's new single -- "Show Me What You Got" -- one using National Football League footage and the other a 60-second commercial for Bud Select featuring Jay-Z, as well as Nascar's Dale Earnhardt Jr. and the Indy Racing League's Danica Patrick.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL