Digital execs: Google likely to reap profits from YouTube

10/18/2006 | Mediaweek

Google is likely to develop a viable ad model to justify its $1.65 billion purchase of YouTube, say digital media executives, who also point to several challenges: Google still must figure out how to grow the site through its deals with CBS and other major media companies without losing YouTube's user-generated vibe, and it also must resolve the issue of copyright infringement for other content.

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