Study: TV viewing remains strong overall, drops slightly in prime time

10/18/2007 | Mediaweek

The average U.S. household spends 8 hours and 14 minutes watching TV each day, according to a new study from Nielsen Media Research. That figure remains basically unchanged from the previous year, but prime-time viewing fell slightly, with the average household spending 1 hour and 52 minutes in front of the TV, a two-minute decline from the previous year.

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