Column: Agents must learn how to use social networking

10/18/2009 | Travel Research Online

Columnist John Frenaye offers tips and suggestions for how travel agents can use social networking to their advantage. First, agents need to understand what social networking is and then figure out how they can tap into the phenomenon to boost their business. Also, although social networking has become the buzzword of the year, traditional marketing efforts are essential, Frenaye writes.

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