Marketers buy into a new breed of tie-in

Marketers can buy advertising time around content related to a specific social issue or cause, at NBC Universal, CBS, Discovery and other media outlets. For instance, Campbell Soup will advertise its line of reduced-sodium soups on health-related content on NBC's "Today" show.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA