Why your image may never recover from deep discounts

10/18/2010 | AOL Small Business

Across-the-board price cuts may keep your business afloat in a downturn, but they can also undermine your brand's image, Steve Strauss writes. If you'd rather be known for quality or customer service as opposed to just low prices, he suggests targeted price cuts or special coupons doled out to your best customers.

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