Yahoo! to unveil login system to rival Facebook Platform

10/18/2010 | Wall Street Journal, The

Yahoo! will roll out a new third-party login system, dubbed Y Connect, in an effort to rival Facebook's Platform service. The system will let users log in to sites using their Yahoo! ID, and will make it easier to share content. Analysts say the service could do particularly well in Asia, where Yahoo!'s brand recognition is somewhat greater than Facebook's.

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