5 tips for savvy social media marketing

10/18/2011 | Sydney Morning Herald (Australia), The

Social media sites are giving small businesses new ways to market their products, but it's important to start with the right strategy, says Nicole Coughlin-Smith of the Institute of Online Business. To make the most of social media, make sure to use the sites to drive traffic back to your company website, focus on only a few different platforms and engage with customers at all stages of the buying cycle.

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Sydney Morning Herald (Australia), The

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