Blog: How to find meaning in mountains of customer data

10/18/2011 | Fast Company online/FC Expert Blog

The rise of social networks is a double-edged sword for marketers, who have access to more customer data than ever before -- provided they can effectively sift through it to find the information that's going to result in higher sales and greater customer loyalty. That means looking beyond traditional web analytics and exploring behavior dynamics, writes blogger Shawn Graham.

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Fast Company online/FC Expert Blog

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