How fast-food brands supersize their Facebook followings

10/18/2012 | SmartBrief/SmartBlog on Social Media

Fast-food restaurant companies are some of the best social brands around, Ola Ayeni writes. Subway has bagged more than 16 million Facebook fans with its constantly changing cover photos; Taco Bell focuses on creative contests and fan-submitted content; and Wendy's gets top grades for using polls and interactive elements to drive engagement, Ayeni writes.

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