How SaaS monetization efforts break down

10/18/2012 | Cloud Computing Magazine

There are four ways that efforts to monetize software-as-a-service can fall apart, Chris Holland of SafeNet writes. These danger zones include failing to automate and measure usage, and to adapt the offering in response. "No matter what type of software application has been developed or how that application is being delivered to end-users, a successful comprehensive software monetization strategy hinges on four key factors: how effectively software publishers can package, control, manage, and monitor their offerings," he writes.

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