Why kitchen time should be prime time for mobile

10/18/2012 | MediaPost Communications

Given the importance and centrality of the kitchen in consumer's lives and the many products used and consumed there, it's odd that mobile use in this space hasn't garnered more study and attention, writes Steve Smith, especially as the number of kitchen-centric applications on offer continues to increase. "I have not seen the kind of in depth metrics around kitchen use of mobile devices that I see for TV second screening. In the kitchen scenarios, smartphones or tablets are likely the only screen, and arguably more directly connected to persistent product buying than any other scenario," Smith writes.

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