Innovation doesn't begin and end with research and development, write Gary P. Pisano and Willy C. Shih. Manufacturing is also a critical part of the innovation pipeline, and companies -- or countries -- that neglect manufacturing are likely to be left behind. "Innovation is about moving the idea from concept to the customer's hands. ... If you do not understand the production environment, you have a harder time designing the product."
You can't ignore manufacturing if you want to innovate