Get customers' attention with out-of-the-ordinary experiences

10/18/2013 | Andy Sernovitz blog

Giving customers a rare or an exceptional experience is a good way to get them talking about your business, Andy Sernovitz writes. He cites a special event for New York Mets fans that invited the faithful to sleep on the field one night while watching an away game on the stadium's screen. He also mentions Alamo Drafthouse Cinema events that enable parents to bring infants to the theater.

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Andy Sernovitz blog

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