Marketo's Dialog Edition gives e-mail marketers automated response tools

10/18/2013 |

Marketo has joined the ranks of companies offering an automated campaign targeting option for e-mail marketers with the release of its Dialog Edition. The service lets marketers track and respond to individual actions in real-time with specific personalized content. "Dialog's wow factor is that it allows frustrated e-mail marketers to take a step closer to marketing automation," said Matt Zilli, senior product marketing manager of Marketo.

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