Real-time bidding grows in popularity

10/18/2013 | Adweek

AT&T, General Motors, Toyota and other top brands are turning to programmatic advertising tools such as real-time bidding. "I think it just kind of underscores the reality that programmatic is really here to stay, and it's going to continue to become a more important channel as time goes on," said Casale Media's Julia Casale-Amorim.

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